Start a project
Design-led product
& venture studio
BEDJA STUDIO designs products, builds ventures and puts AI to work from the first sketch.
Founder-led by Jafar Bedja, with a core team and a network of experts assembled for the size of the job. Based in Belgium. Serving globally.
Two studios,
one team
Whether you need a product designed or a company built, the same people and the same standards carry it through.
Product Studio
Product, digital and brand design with the care of an industrial designer. From physical products you hold to platforms people use every day.
- Product & industrial design
- Digital products & apps
- Brand identity & launch
- Embedded product teams
Venture Studio
BEDJA STUDIO builds new companies from zero to one: its own, and with partners who want a venture designed, validated and launched.
- Zero-to-One Sprints
- Venture builds
- Corporate venture building
- Fundraising narrative
BEDJA STUDIO prototypes in working code, not slides, and builds AI into products where it earns its place.
See how BEDJA STUDIO uses AI →Empathy is what makes good design.
Sometimes you innovate without disruption, so a winning team can keep on winning. And sometimes innovation has to be disruptive, to turn a broken team into a winning one.
Eleven years of design. Five ventures (co-) founded. One studio.
Founded by Jafar Bedja, industrial designer (MSc, University of Antwerp). What started as BEDJA DESIGN, a product design studio, grew into BEDJA STUDIO: a studio that also builds companies.
Cocom, a venture founded and designed by BEDJA STUDIO, won Silver at Belgium’s most important design awards.
Industrial designer turned five-time founder. My story, the numbers behind it, and ways to work with BEDJA STUDIO.
Sectors BEDJA STUDIO knows
from the inside
Products, platforms and ventures in industries where BEDJA STUDIO has designed, built, shipped and raised.
Mobility & EV Charging
Logistics & IoT Interoperability
Real Estate & Proptech
HR Tech & Education
Eyewear & Lifestyle Products
Media & PR
Luxury Products & Services
Renewable Energy
Fundraising & Investor Relations
From frames you wear
to platforms you scale
Cocom — space sharing application
A space-sharing app that lets anyone rent or list unused spaces by the hour, day or month. · 2021 – 2026
Binôche — Sealed optical eyewear
A new line of optical frames within the Binôche assortment, today marketed under the Sealed brand.
Equestrius — the Arabian horse show platform
A platform for the world of Arabian horse shows that connects passionate owners with professional handlers, and brings events, farms and the community together in one app. · 2024
Ortelius — AI for the logistics supply chain
AI software that digitalises the logistics supply chain: one connected platform for ports, forwarders, warehouses and carriers, from request to revenue. · 2023 – 2026
Courtly — your AI referee for racket sports
An app that turns your phone into an AI referee for padel and other racket sports: it keeps the score, records the rallies and coaches your game. · 2025
Odette Lunettes — eyewear collection
Optical frames, sunglasses and technical details for Odette Lunettes, designed within a brand and product strategy BEDJA STUDIO built into their product development process. · 2019 – 2021
Balneo — brand & website
Brand identity and website for Balneo, a bathroom specialist: from a calm, warm look to a site built to turn visitors into quote requests.
Mobiflow — Mobility as a Service
Mobiflow, the client-facing app in Optimile NV's mobility and EV charging ecosystem: public transport tickets, shared bikes and scooters, route planning, EV charging and mobility budgets in one place. · 2021
Allodium — brand identity
A brand identity for Allodium, a real-estate company working across project development, new builds, renovations and investments: logo, business cards and website.
Parkwind — CREG Reporting tool
A reporting tool for Parkwind's offshore wind farms that takes monthly production data from raw logs to a validated report for the energy regulator, CREG. · 2020
Folding opera glasses — 3D design study
A pair of opera glasses that folds into a compact block and opens on a telescopic handle. A personal 3D design study.
Cyberglass — eyewear concept
A sculptural visor inspired by the design of the Tesla Cybertruck: one faceted band around the head. A personal eyewear concept, explored in 3D.
Intraverde — the flower box that becomes a vase
A delivery box for fresh bouquets that opens into its own vase and stand, so the flowers arrive ready to put on display.
Axalta — KPI Cockpit
A KPI dashboard for Axalta's body-shop consultants: performance, paint cost, time and benchmarking on one screen. · 2020
Make Care — personal cosmetics box
Packaging for a personal cosmetics brand: a gift box that holds a full set of serums, creams and tools, plus a slide-out box for smaller sets.
Dereymaeker — brand & website
Brand identity and website for Dereymaeker, an insurance broker: a fresh, human look and a site that guides private clients, businesses and non-profits to the right cover.Five companies, (co-) founded
and built from scratch
Wins and closures alike. Each one taught BEDJA STUDIO something it now brings to partners, so they don’t have to learn it on their own money.
Cocom — space sharing application
Henry van de Velde Silver Award 2023Founder, CEO & designer. A space-sharing app that lets anyone rent or list unused spaces by the hour, day or month.
Ortelius — AI for the logistics supply chain
Founder, CEO & designer. AI software that digitalises the logistics supply chain: one connected platform for ports, forwarders, warehouses and carriers, from request to revenue.
Solar Noon Capital
Co-founder, Investor Relations (Middle East, Africa, Asia). A fund for technology that makes supply chains more transparent, from the physical movement of goods to intelligent orchestration.
Laborate
Co-founder, UI/UX designer. A platform that mapped soft skills, so people with real experience but no diploma could prove what they can do and get matched with companies. Laborate ran a project with Voka, VDAB and Fedasil.
Claxonn
Founder, designer. Smart on-street parking: an app and a digital number plate that let garage owners share the space in front of their garage with drivers.
Ways to work with BEDJA STUDIO
Clear formats, clear outcomes. Not sure where to start? Book a 30-minute call.
Discovery Session
1–2 days · BEDJA STUDIO maps the problem, the opportunity and the fastest route forward. You leave with a clear recommendation, whatever you decide next.
Book a Discovery SessionFor teams and founders deciding where to startProduct Design
Physical and digital products, from first concept to production-ready: industrial design, apps and platforms, design systems.
For companies launching or reworking a product
Ask about this →Brand & Launch
Identity, website, photography and launch assets, with experts from the BEDJA STUDIO network where the project needs them.
For new ventures and brands ready to go to market
Ask about this →Embedded Product Team
Jafar leads your product one to two days a week, with designers, developers and other experts joining as needed. Roadmap, design system, team set-up and release.
For start-ups and scale-ups without a full product team
Ask about this →Zero-to-One Sprint
A validated concept, brand direction, a working AI-built prototype tested with users, and an investor-ready story.
For corporate innovation teams and founders with an idea
Ask about this →Venture Build
From validated concept to launched company: product, brand, development, legal set-up and fundraising, with one team carrying it through.
For founders, corporates and investors building a new company
Ask about this →Innovation through
AI exploration
BEDJA STUDIO pairs rapid compute and machine intelligence with eleven years of building products and ventures. AI explores far more directions than any team could sketch by hand. Experience decides which ones are worth building.
Explore
AI generates and tests hundreds of directions early: concepts, business models, flows and forms, in days instead of months.
Map scenarios
Each promising direction becomes a scenario: who it serves, what it needs, what it could earn and what could go wrong, side by side.
Simulate
Rapid compute stress-tests every scenario against markets, costs and constraints, before anyone commits a budget.
Decide
Over a decade of product and venture building filters the noise. BEDJA STUDIO shortlists what is desirable, feasible and viable.
Build
The strongest scenario goes straight into a working prototype, and from there into the product, the brand or the venture.
Where is your company on the curve?
Not every company is ready for agents, and that is fine. Pick the point that fits you today. Early on the curve, BEDJA STUDIO builds the digital layer first. Further along, it puts agents to work on it. Either way, your core keeps running.
1. Paper & people
Work runs on paper, phone calls and what people know by heart. Records live in folders, inboxes and a few spreadsheets.
What BEDJA STUDIO buildsA digital layer on top of what you do today: a structured record of what you hold, one simple portal for customers or staff, and the first data flowing.
This is us: start my map →2. Digital islands
You have systems, an ERP, a CRM, plenty of spreadsheets, but they do not talk to each other. People copy data from one to the next.
What BEDJA STUDIO buildsA connected layer that joins your systems: one view of your assets and customers, dashboards for the board, and routine work automated.
This is us: start my map →3. Connected
Data flows between your systems and teams use it every day. The next step is getting more out of it, faster.
What BEDJA STUDIO buildsAI assistants on your own data that search, draft, quote and suggest, while your people stay in charge of every decision.
This is us: start my map →4. Agent-ready
Your data is clean and reachable, your rules are clear, and you are ready to let software act, not just advise.
What BEDJA STUDIO buildsAgents that run whole workflows end to end, from request to quote to follow-up, under rules you set and with a full record of what they did.
This is us: start my map →Put your company through it
BEDJA STUDIO maps your assets, data, systems, know-how, people and IP into a living model of the company. AI matches it against proven opportunity patterns. Early on the curve, BEDJA STUDIO builds the digital layer first; further along, it puts agents to work on it. Your core keeps running.
- Check2 min
- MapFree
- PreviewFree
- Full reportReviewed
Or book a mapping callBuilding your map is free. Only you and BEDJA STUDIO see it.
AI widens the search. People make the call.
Founder-led.
Experts when it counts.
Every project is led by Jafar. Around him, BEDJA STUDIO assembles the right team for the job, from a two-week sprint to a full venture build.
Jafar Bedja
Industrial designer turned five-time founder. Jafar has designed products, apps and brands for clients, and (co-) founded Claxonn, Laborate, Cocom, Ortelius and Solar Noon Capital, raising capital and leading teams along the way.
For studios, investors and founders looking for an operator who designs. Selective, by conversation.
Meet the founder →A network of trusted experts
Experts BEDJA STUDIO has worked with before, brought in when the task calls for them.
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